share – UX/UI Project

One for you, One for the World

One for you,
One for the World

Mission first Mindset

Share is a German brand that sells sustainable products with a ‘buy one, give one’ model, donating a portion of proceeds to social causes like fighting hunger and poverty. However, during group work, we noticed the site focused more on partnerships and eCommerce, which overshadowed the brand’s mission—likely due to the Shopify system. We restructured the sitemap to better highlight the Share principle and enhance user experience.

During group work, we
noticed the site focused more on partnerships, and the eCommerce, overshadowing the brand’s mission—likely due to the Shopify system.
We restructured the
sitemap to make the Share principle clearer and improve user experience.

Redesign
with Impact

Supporting those in need, whether through clean water, food, or education, are impactful key aspects that should be clearly highlighted on the website. To address this, the site was redesigned using low-fidelity concepts to map out the approach.

"Share" is based on the principle of giving: each product purchased helps someone in need,
whether with clean water, food, or education.
However, the website
didn’t clearly highlight
these key aspects. To address this, the site was redesigned using low-fidelity concepts to
map out the approach.

"Share" is based on the principle of giving:
each product purchased helps someone in need,
whether with clean water, food, or education.
However, the website didn’t clearly highlight
these key aspects. To address this, the site was
redesigned using low-fidelity concepts to
map out the approach.

We replaced the conservative dark blue from the old website with a color palette inspired by share product range, including a dark purple shade, to create a more modern and refreshed look.
We also implemented a grid system with spacing that reflects the logo’s cut area.

We replaced the conservative dark blue from the old website with a color palette inspired by share product range, including a dark purple shade, to create a more modern and refreshed look. We also implemented a grid system with spacing that reflects the logo’s cut area.

Share’s products were also reviewed from a packaging perspective. The two-part logo and tile design reflected the brand’s culture but weren’t well represented on the website. After brainstorming, a bento-box-style layout with 50/50 split elements was implemented to highlight the 1:1 impact of giving. Low-fidelity wireframes were created to document the concept, which was successfully adopted by the team.

The design was refined to keep things consistent across the site,
with the bento-box concept used throughout.

Share’s Story

To connect with the eco-conscious younger audience, I suggested adding a feature that lets users share their engagement and “share points” on LinkedIn. This idea helps build a stronger connection with the brand while aligning with the values of the target audience.